About sales qualification frameworks

Santeri L
9 min readMay 10, 2020

For as long as companies have sought to make revenue generation predictable, the idea of sales qualification has been taught to salespeople across industries.

Often used in B2B sales, one of the first well-known qualification methods was the incredibly popular BANT, which was developed by IBM way…

--

--

Santeri L

Author at The Lost Book of Sales, technology enthusiast and an avid learner.